EXPLAINER VIDEOS

Every year over 100 million hours of training videos are viewed on YouTube. According to Google: “how to” queries on YouTube have grown 70% year over year.

Commonly used for marketing or sales purposes, organizations are now using explainer videos in employee training programs. Investing in tutorial or explainer videos is a worthwhile investment for your brand.

What is an Explainer Video?

Explainer videos are brief animated videos that describe what your company does, its products, and services. They also set the tone and objective of the course. It taps into the learner’s emotions (what’s-in-it-for-me – WIIFM), so they understand its importance and impact on them. Explainer videos are mini-lessons that concentrate on essential information and are usually one to three minutes long. Any time shorter than 1 minute reduces the impact of your message. Any more than 3 minutes, your viewer will get bored.

Types of Explainer Videos

A quick search on YouTube pulls up hundreds of animated explainer videos that range from short (10-20 seconds) to longer ones (4+ minutes). If your organization is thinking about creating an explainer video, here are eight of the various styles Alchemist Learning can help you with:

1. Whiteboard Animation
A conventional and classic concept of instructional video material, it is known as the most effective type of video animation due to its use of simple 2D animation. The minimalistic design allows viewers to focus on the content. Whiteboards are by far the most cost-effective video style for corporate use.

2. Infographics
Emulating an infographic style uses charts, graphs, and clever iconography to explain your business’s main aspects. Infographic videos often transform boring figures into engaging, visually pleasing statistics. Seeing all of this data animated is highly beneficial in preventing the audience from losing interest.

3. Cartoon Animation
Cartoon or character-driven animation is a hugely popular type of explainer video. The video uses 2D cartoon characters to represent the viewer while telling the story of your product, service, or training.

4. Live-Action Explainer Video
People and objects are used in this kind of explainer video to explain the product or service. These videos typically have a narrator who leads the audience on a visual tour to illustrate your brand’s product and service.

5. Software Simulation
Software Simulation is the best style to use in explaining products, a website, or an app. Most videos intended to be tutorials or how-to videos will use animated screencaps to make things easier to understand. This type of video is beneficial to improve customers’ experience in using your product or service.

6. Motion Graphic
This type of explainer video, which is usually 2D-animated, aims to tell your product or organization’s tale using representational objects to stimulate your audience’s imagination with pictures rather than words.

Why Explainer Videos are Perfect for E-Learning?

  • They grab the attention: Explainer videos are the best way to get a learner’s interest. The animations used in explainer videos can capture more attention from the first few seconds and keep the learners’ attention during the lesson.
  • They encourage information retention: More than 90% of information sent to the brain is visual, according to psychology. It is not surprising then that more than 65 percent of us are visual learners. The narrative-driven stories, coupled with animated characters, make it easy to retain and remember important details.
  • They improve task proficiency: Explainer videos also help audiences understand and perform better because they make it easier for them to remember knowledge. Since the topic’s crucial point has been illustrated, a learner can complete a 30-minute task in 20 minutes.
  • They simplify complex data: Another factor for using explainer videos is that they break down knowledge into smaller chunks and use images to explain complex concepts. Keep in mind these videos are all about simplifying matters.
  • Ideal for introducing new concepts: New concepts can be difficult to introduce, particularly if you have new students who have recently begun online courses or are new to the topic. This is where explainer videos come in handy. It simplifies the explanation, making it suitable for teaching new concepts to anyone.
  • Adaptable to change: Subject matter needs to be updated regularly, which means your lessons will need updating as well. Explainer videos are also helpful when it comes to changes to the course material. By converting from traditional non-visual content to video, you can make changes or improvements to the course seamlessly.
  • Cost-Effective: One of the most common reasons why explainer videos stand out from the crowd is that they are economical, depending on your approach. Rapid authoring video tools with built-in graphics like Vyond, Moovly, and Toonly allow you to create cost-effective videos quickly. Any customization will lead to a longer production time and an increase in cost.

How Alchemist Learning Makes a Great Explainer Video?

Each company makes every effort to develop a video style that closely represents their brand. But choosing the right animation style for your explainer video is not easy.

Alchemist Learning aims to deliver the best solution for you, which reflects your vision and values. Our explainer video services provide your customers the perfect base for promoting your products and services whether you are trying to drive business growth or carry out training initiatives within your organization.

All of our explainer videos have the following five main characteristics:

1. Script: This is the most critical element in your explainer video. Excellent graphics and a Morgan Freeman voiceover won’t mean much unless your script is well-written. It is vital to place your main message that needs to be conveyed to the audience first.

2. Focus: In order to keep the video short and explain the core message, it is necessary to keep the content as simple as possible. Explainer videos focus on addressing a specific problem – the ‘why’ and not the ‘what’ or ‘how’.

3. Storytelling: It is the most effective way to engage your audience. A good story activates people’s brains and provides a creative form of effective communication.

4. Visuals: Good visuals have a big effect on your audience. Great visuals have a lasting impact. Using relevant images, explaining the core message becomes easier to comprehend and sticks with the viewer.

5. A solid call to action (CTA): A CTA is a fundamental element that occasionally gets overlooked. By the end of the video, it should clearly state what action it wants the viewer to do after watching. It can summarize key learning takeaways or point out the steps learners need to take after completing the course.

Ready to take a closer look at explainer videos? Connect with us to discuss how we can help you today.